It must be embarrassing for a company when advertising gains something in translation, something unintended and, well, perhaps a little sordid, inappropriate at a minimum - especially advertising that is published in a country's No. 1 newspaper.
I wonder if heads are rolling in the marketing department at Locum - which I originally thought was a Swedish realtor but the husband informs me it is some kind of public hospital organization - ?
The Swedish word for the day is misstag. It means error.
- by Francis S.