Friday, December 07, 2001

It must be embarrassing for a company when advertising gains something in translation, something unintended and, well, perhaps a little sordid, inappropriate at a minimum - especially advertising that is published in a country's No. 1 newspaper.

I wonder if heads are rolling in the marketing department at Locum - which I originally thought was a Swedish realtor but the husband informs me it is some kind of public hospital organization - ?

The Swedish word for the day is misstag. It means error.

- by Francis S.

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